Tuesday, September 6, 2011

Why Export ?

Setting up an exporting arm can be a profitable way of expanding your business, helping to spread risk and reduce dependence on the local market.
Today, small businesses are able to identify, connect and do business with distributors and companies that would have been far beyond reach just 10 years ago. 


Many businesses consider exporting because the domestic market offers limited growth and profits. By contrast, the international marketplace offers enormous potential, but exporting presents many new challenges and demands.


Getting started
Exporting should not be seen as a short-term strategy. Whilst there are no hard and fast rules for success in exporting, you will need to invest a great deal of time, effort and money in 'doing your homework'.
Overseas markets are different, and it is important that you know your market intimately before you go overseas. We will also help you understand the technical aspects of exporting such as documentation, financing and freight. This involves doing a great deal of 'desk research' and preparing a detailed market study. 
When considering an overseas market, we will first research trade barriers such as tariffs, duties and quotas. Also look at labeling and other product regulations, identify your competitors, and establish contact with potential agents and distributors.
Cultural and language differences also need to be considered. Your product, labeling and advertising may need to be adapted to satisfy the cultural, religious or political sensitivities in your overseas market. You may also need to have instructions, technical details and specifications translated into the local language to avoid confusion.
Many export transactions occur in foreign currencies, and it is important that you understand the impact of foreign exchange rate movements on your business. We will ensure all the financial aspects of your export venture are covered.
There has never been a more opportune time for U.S. firms to capitalize on these market shifts. Therefore, it is critical to a firm's growth and competitive advantage to export for the following reasons:
Overseas Growth: Exports of consumer food products are growing three times faster than sales here in the U.S. They have soared in recent years in response to consumers' growing purchasing power and lower trade barriers.
Overseas Potential: 95% of the world's population and two-thirds of total world purchasing power are located outside of the United States. Imagine the potential, as the world becomes more integrated, and develops similar likes for products.
Small Companies Can Be Successful Exporters: It's a popular misconception that only large companies can succeed overseas. Indeed, many small companies have found that their competitive advantage lies in some form of technological or creative advantage. Many have "unique" or "niche-type" products that are always in demand overseas!
Increase Sales and Profits: Expanding into international markets gives your company a chance to increase sales and profits through new contacts.
If your firm is succeeding domestically, expanding overseas will likely improve overall profitability as well. Average orders from international customers are often larger than they are domestically, since importers overseas stock by the container rather than by the pallet. Furthermore, increased sales tend to increase productivity by lowering per unit fixed costs.
Despite the added costs of exporting, you can save costs by producing on a scale that makes better use of resources (economies of scale), leading to higher profit margins.
Stabilize Market Fluctuations: Companies can reduce dependence on existing domestic markets by expanding internationally. 
By expanding into international markets and spreading your risk over a wider customer base, companies become less dependent upon the ups and downs of the domestic economy and the likes/dislikes of the American consumer.
Sell Excess Production Capacity: By exporting, production capacity and length of production may increase, thereby decreasing average per unit costs and increasing economies of scale.

Enhance Competitiveness: Trading in the global marketplace increases your exposure to international best practice, ideas  and alternative ways of doing business – improving your chances of competing at home and overseas


The Number of Small Business Exporters is Growing …

  • Small and medium-sized firms account for the vast majority of growth in new exporters.
  • Small and medium-sized companies account for almost 97 percent of U.S. exporters, but still represent only about 30 percent of the total export value of U.S. goods.
  • Because nearly two-thirds of small and medium-sized exporters only sell to one foreign market, many of these firms could boost exports by expanding the number of countries they sell to.
  • More than two-thirds of exporters have fewer than 20 employees.

    We Globalize is a boutique consultancy providing a range  of services to assist firms with their export operations.  We have two decades of experience working with manufacturers, introducing their products and brands to specialized distributors Worldwide.
    We Globalize can connect your company with specialized distributors around the world and build your global brand.

    Visit us at : www.Weglobalize.biz


    Visit our other blogs : http://lionelchaulet4.blogspot.com/

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